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2 Bronze Lions for McCann Bucharest at Cannes Lions 2014

23 Jun 2014

For the 4 th consecutive year, McCann Bucharest wins at the most important advertising festival in the world – Cannes Lions – with Vodafone and ROM Autentic.

“Ghiță, the Social Shepherd”, a campaign developed for Vodafone Romania, had 4 shortlists (Media Lions, Promo & Activations Lions and PR Lions) and won a Bronze Lion in the Media Lions category.

”Bucharest not Budapest”, the campaign which was developed for ROM Autentic had 5 shortlists (Promo & Activation Lions, Direct Lions and Media Lions) and won a Bronze Lion in the Promo & Activations category.

Overall, in 2014, McCann Bucharest had 14 shortlists at Cannes Lions Festival, being the only Romanian agency awarded at this edition.

„With everything we do in life, if we are ambitious, we succeed and if we are passionate, we shine. One of the results of this passion is ROM, a fascinating and surprising brand. And all this because it has a unique emotion around it and because it developed in perfect harmony between client and agency. Both simple and brilliant, the ”Bucharest not Budapest” campaign is inspired by a chocolate bar with Bucharest engraved on it. ROM, an authentical and informal brand, imposes boldness from both us and the agency. We are very proud to have succeeded together, in Bucharest, not Budapest,” said Gabriela Munteanu, Marketing Manager Kandia.

The total number of prizes won by McCann Bucharest within the Cannes Lions Festival in the past 4 years is:

- In 2012, ROM Autentic („American ROM” campaign) has won 9 prizes (including Titanium and 2 Grand Prix)

- In 2012, ROM Autentic ( „Romanians are Smart” campaign) has won 3 prizes (2 Silver Lion and one Bronze Lion)

- In 2013, Vodafone („Digital Library” campaign) has won 3 prizes (2 Silver Lions and one Bronze Lion).

In 2014, McCann Bucharest submitted 10 campaigns at the Cannes advertising festival – for the following clients: Vodafone Romania, Rom Autentic, Coca-Cola Romania, Cif, Pizza Hut, L’Oreal, Doncafe & Beko.

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