McCann Bucharest wins 3 Lions at the Cannes Lions Festival, with Vodafone Digital Library Campaign
For the third consecutive year, McCann Bucharest wins important awards at the most prestigious advertising festival in the world – Cannes Lions Festival.
If 2011 and 2012 brought McCann awards for campaigns done for the now famous Romanian chocolate brand – ROM Autentic – in 2013 it was time for Vodafone Romania to grab the headlines.
Vodafone Digital Library won 3 awards: Silver Lion in Media Lions, Bronze Lion in Direct Lions and Silver Lion in Promo&Activation Lions.
With the 3 new awards won in 2013, McCann Bucharest now counts a total of 15 Cannes Lions in 3 years, with three campaigns: 9 Cannes Lions (including Titanium Award and 2 Grand Prix) for American ROM” Campaign for ROM Autentic; 3 Cannes Lions for „Romanian are Smart” Campaign, for ROM Autentic; 3 Cannes Lions for „Digital Library” Campaign, for Vodafone Romania.
Adrian Botan, Creative Partner McCann Erickson Romania: „I am happy that these awards came one week after the Effie Awards, where the same campaign was also awarded. We proved that we can have performance with real campaigns, for big clients and with real positive for the business of our client”.
Ioana Filip, Group Creative Director McCann Bucharest and the creative behind the project: „There were many months of work for the Digital Library project, many people involved and many emotions. All these make the 3 awards even more important. On one side, because we managed to come back and win in Cannes with a beautiful project, with a for which we work with passion for many years now. On the other hand, because we proved that also in Romania we can have excellence for international brands, which proves that the local advertising market is constantly growing”.