Coca-Cola România, McCann Bucharest and MRM Worldwide Romania win the first Webby Awards for Romania with Coca-Cola Banner Duet Campaign
For the first time on the Romanian advertising market, Coca-Cola România, McCann Bucharest and MRM Worldwide Romania win three prizes at The Webby Awards, the most important international advertising festival that rewards digital excellence.
Launched in July 2013, Coca-Cola Banner Duet Campaign is one of the most innovative digital campaigns of last year: the campaign offered users the opportunity to record a personalized digital duet with Adi Despot, the famous lead singer of „Vita de Vie” rock band. At the end of the campaign, over 1000 fans of the band had sang the song and all their voices were present on stage, for the „Vita de Vie” concert at B’ESTFEST festival.
“We are very happy for these awards, which represent another acknowledgement of the success of this campaign. These results are owed to every person involved in this project and I wish to thank the entire team, a team made of people who put the same passion in all Coca-Cola campaigns”, stated Nicoleta Eftimiu, Marketing Activation Manager Coca-Cola România & Moldova.
Coca-Cola Banner Duet Campaign has also won Silver Drum in Digital Category at Golden Drum Awards 2013 was shortlisted in Interactive Campaign at Eurobest 2013.