McCann Bucharest wins Gold, Silver and Bronze at Eurobest 2013
Winning campaigns: „Digital Library” and „Bucharest, not Budapest”
After winning 3 awards in the most important advertising festival in the world – Cannes Lions – „Vodafone Digital Library” Campaign adds two more awards to its list for 2013, this time at the Eurobest Awards.
The awards won by „Vodafone Digital Library”: Gold Award in Media (Financial Services, Commercial Public Services, Business Products & Services); Silver Award in Interactive (Branded Utility).
Romina Tazlaoanu, Senior Manager Brand Communication Vodafone: „We are very proud that we succeeded in proving, also at an international lever, creativity and innovation, made in Romania. The joy is even bigger, since we are talking about the „Digital Library”, a project that we love and that expresses the best the essence of our brand – supporting the progress of the community, with the help of technology. We saw enthusiastic high school students, enjoying the library full of digital books on the hallway of their school, and this is the most important award for us”,
Also, „Bucharest, not Budapest” Campaign, developed for ROM Autentic, has won Bronze Award in Direct.
Cătălin Dobre, Executive Creative Director McCann Bucharest: „We are happy to have won with two innovative campaigns, which have a direct impact in the community and which continue to evolve, to live. The Digital Library project just entered in over 300 schools all over the country and will also be transformed into an interior design product, which represents a true premiere: the digital library wallpaper. Also, the « Bucharest, not Budapest » campaign still attracts international attention and coverage and helps foreigners from all over the world make the difference between the two cities”