McCann Bucharest wins second Grand Effie in 2013: one in Romania and one in the Baltic countries
After winning a Grand Effie at the Baltic Effies in the spring of 2013, McCann Bucharest was the big winner of the Romanian Effie Awards, with a total of 6 awards won, for brands like: Sprite, Vodafone, ROM Autentic and Maggi.
Also, the most important acknowledgement for the agency was winning the Grand Effie Award for the „Parental Control” Campaign, developed for Sprite, a campaign which also won a Gold Effie in Non-Alcoholiv Beverages category.
Adrian Boţan, Creative Partner McCann Bucharest: „We were all affected by the crisis. But I think that those companies who maintained their vision and have built brands with strong emotional anchors have won the battle. I hope that this year’s Effie Awards will encourage more companies to approve bolder campaigns, like those who have won gold awards tonight. Congratulations to all the winners.”
The 6 trophies won at the local Effie Awards add-up to two other important regional awards – Grand prix and Most Effective Traditional Marketing Campaign – won, by McCann Bucharest for the „Bite SmartSchool” Campaign, developed for the telecom client Bite Lithuania.
Diana Ceausu, Head of Strategy McCann Bucharest: „After the results obtained at the Baltic Effies, we wanted to also succeed at the local Effies. We had a record number of entries that we believed in. I am very happy got the winning campaigns and for the symbiotic client + agency teams behind them. It is hard to describe the passion invested in these projects. All of them are campaigns with unique strategic and creative ideas, with a lot of work behind them, but also with great results for the brand and also for the sales. This sounds like a cliché, but it is true, although all campaigns were difficult and had to reinvent brands with an impressive history. Actually, Vodafone, ROM Autentic and Sprite are brands who have previously won well deserved Gold Effies. We are proud to contribute to their long term success”.