McCann Erickson was named AGENCY NETWORK OF THE YEAR at Golden Drum 2013
McCann Bucharest is the most awarded agency in Romania
McCann Erickson was named AGENCY NETWORK OF THE YEAR at the Golden Drum Festival 2013, the most important advertising festival in the CEE. Also, McCann Bucharest was the most awarded agency in Romania, with a total of 8 awards won: 1 Grand Prix, 1 Golden Drum and 6 Silver Drums.
The „Agency Network of the Year” award is the most important award of the festival and is given to the network with the best scoring for the shortlisted and awarded campaigns. This year, McCann Erickson gathered 150, with 2 Grand Prix, 5 Golden Drums, 11 Silver Drums and 14 shortlists, for campaigns from Romania, Czech Republic, Turkey, Israel, Finland, Slovakia and Estonia.
Adrian Botan, VP Creative Excellence CEE and Creative Partner McCann Bucharest: „We marched on innovation and integration and this made all the difference in Golden Drum. 75% of the regional points came from digital campaigns and for Romania this percentage was of 95%. I am happy to see McCann win in difficult categories like Mobile, Digital or Innovation, with campaigns for important clients, like Coca-Cola, KFC, Rom, Vodafone Romania or Turkish Airlines and Kredex in the region”.
Richard Bonner-Davies, President, Central and Eastern Europe, McCann Worldgroup: “I am proud that so many agencies from all over the region have contributed to this result. Also, it is very important for us that the awards won are not for one brand, but for a large number of the network’s clients”.
The campaigns that positioned McCann Bucharest in the top of the Romanian agencies at Golden Drum 2013:
Grand Prix and Golden Drum for „Bucharest not Budapest” Campaign, developed for ROM Autentic, in Digital (Single Channel) and Integrated communication campaigns (Multi Channel);
Silver Drum for „Live Tweets” Campaign, developed for Coca-Cola, in Innovative Campaigns (Multi Channel);
2 Silver Drums for „Bite to Win” Campaign, developed for KFC Romania, in Mobile Campaigns and Digital Campaigns (Multi Channel);
Silver Drum for „Portraits in Words” Campaigns, developed for Bookfest, in Direct Campaigns (Multi Channel);
Silver Drum for „Share your Voice” Campaign, developed for Coca-Cola, in Digital Campaigns (Multi Channel).